But the mag has steadily built out its major money-maker into a multiplatform event spanning several weeks, despite perennial criticism that the feature shamelessly exploits and objectifies women. And this year, the Si Swimsuit fiesta will feature more video of youthful beach babes and related content splashed across TV, the web and mobile devices than ever.
The 2015 Swimsuit Edition launches on newsstands, Si.com, and tablet and mobile apps on Monday. That will include more than two hours of original video content of the models, as well as a live-stream of a concert by Kings of Leon and other special coverage on multiple Time Inc. sites over the course of the week.
Also, Si this year has expanded its deal with Scripps Networks Interactive
James chats to directing legend Dirk Maggs about Hitchhiker's, superheroes, Neverwhere, sci-fi, and making radio sound sexy, big, and raw...
As a radio writer and director, Dirk Maggs' body of work is about as impressive as it gets. As well as being hand-selected by Douglas Adams to continue the Hitchhiker's Guide to the Galaxy radio series, he's also responsible for this year's smash-hit adaptation of Neil Gaiman's Neverwhere and the Hitchiker's Live touring stage show. James managed to catch up with him for a chat about life, the universe, and everything geeky.
So last year you did the Hitchhiker's Live tour, which reunited the radio cast on stage and had people like Stephen Fry and Neil Gaiman guesting as the voice of the book. And clearly, it was a great success, because as well as releasing the live recording, you're doing another run this year,
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