Food and Drink
(TV Series documentary) (producer - 10 episodes, 1983 - 1990) (executive producer - 1 episode, 2001)
Sir Peter Bazalgette
Did You Know?
Product placement needs to be done transparently, with credits that make it clear it has taken place. But you have to trust the consumer. If it's overdone or tasteless viewers will switch off. And it's rife in British television anyway. There's product placement in movies that go on television and in imported American TV shows and dramas. And what about those sports events where sponsors' logos ...
Supports a change in the funding of the BBC from its traditional licence fee model, advocating a reduced licence fee to pay for its core news and information content and an additional, voluntary subscription to pay for drama and entertainment.