20 March 2017 4:10 PM, PDT | Indiewire | See recent Indiewire news »

Over the past few weeks, HBO’s marketing department has been exploring new techniques to build anticipation for a few of the premium cable network’s hit shows. Instead of simply dropping trailers for fans to go crazy over, HBO has been doing something a little different while promoting the third season of “The Leftovers” and the much-anticipated (and delayed) seventh season of “Game of Thrones.”

The best of HBO’s innovative marketing plan can be seen through how they went about releasing the newest trailer for “The Leftovers,” which came in the form of a scavenger hunt that sent fans searching the web for seven different portions of the trailer. From Damon Lindelof’s Instagram, to HBO’s official Facebook page, the network challenged fans’ knowledge of the show, while creating a fun way for viewers to actively engage with the show’s marketing. While some may have found this method inconvenient and time-consuming, »


- Michael Gonzalez

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