17 July 2017 7:24 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Cable giant Liberty Global has moved into production and distribution with the launch of Platform One Media, a new entity backed by private equity firm Tpg and helmed by former Gaumont Television and DreamWorks executive Katie O’Connell Marsh.

“Everyone wants to get into original content to further engage consumers and scale their businesses,” Marsh told Variety. “It is good timing for Platform One as the [drama] market is robust, and there is a great opportunity in original content.”

The new studio will service Liberty Global’s platforms, including Virgin Media in the U.K. and Unitymedia in Germany, as well as third parties. “We will have the international footprint of a studio, but with a curated, boutique approach, and that’s a combination that’s rare,” O’Connell Marsh said. “We’re not limited by the needs of Liberty Global. Not everything will make sense for them, but that does give us a lever to pull.”

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