‘It,’ ‘Split’ and ‘Get Out’: Horror’s Star Continues to Rise at the Box Office

‘It,’ ‘Split’ and ‘Get Out’: Horror’s Star Continues to Rise at the Box Office
“You’ll float too.”

The catchy tag line for the new film adaptation of Stephen King’s “It” might also apply to the egos of those behind the record-shattering box office hit (which must be about as inflated as Pennywise’s balloon). In its opening weekend, the R-rated horror film is expected to earn $117 million in North America. That’s the biggest opening ever during the month of September, and for a horror movie.

Jeff Goldstein, the distribution chief at Warner Bros., said he initially hoped for a launch around the film’s production budget — in the $30 million to $40 million range. “That would have been a marvelous,” he told Variety on a call Sunday morning. “After we dropped the first trailer, we realized we had something special. It really took the zeitgeist by storm.”

Related

Box Office: Stephen King’s ‘It’ Smashes Records With Massive $117 Million Opening

Without discounting the marketing — which certainly played a key role
See full article at Variety - Film News »

Similar News