13 September 2017 9:00 PM, PDT | Variety - TV News | See recent Variety - TV News news »

Rome – Viacom is expanding its footprint in Italy’s free-to-air TV market as part of a broader plan to build scale and become a major Italian TV player.

Viacom International Media Networks has acquired Italian free-to-air channel Lcn 49 from Scripps Network, on which it plans to launch an Italian version of the Spike TV network. Viacom has also formed a joint venture with Italian publisher De Agostini, through which it has taken a 50% stake in terrestrial kids’ channel Super! The new ventures come on top of the two free-to-air channels Viacom already owns in Italy: Paramount Channel and VH1.

The company announced the deals Thursday amid a turnaround effort to counter declining ad revenue in the U.S. Italy is Europe’s third-largest market for ad sales, which have shown stable growth in recent years. Unlike in other European markets such as France, foreign companies are legally able to purchase Italian free-to-air channel space.

Viacom »


- Nick Vivarelli

Report a problem



Similar News Items

Spike TV [us]
Sky Italia
"Ink Master" (2012)


IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners