Disney Unifies Kids’ Cable Channels in ‘DisneyNow’ App

Disney’s cable networks group has brought together shows, movies, games, and other content from its three networks — Disney Channel, Disney Xd and Disney Junior — into a single app: DisneyNow.

Previously, Disney had separate apps for each network. As with the predecessor apps, DisneyNow offers access to full episodes and live streaming of Disney Channel, Disney Junior and Disney Xd to customers of participating cable, satellite, telco or internet TV providers. Each network also offers a selection of full episodes available for anyone to watch, without pay-tv credentials.

DisneyNow is aimed at reinforcing the media conglomerate’s existing pay-tv biz — and is separate from the Disney-branded direct-to-consumer movie-streaming service, currently slated for 2019 when Disney’s movie-output deal with Netflix expires.

This summer, Fox Networks Group executed a similar move: Its updated Fox Now app brings together shows from Fox, FX and National Geographic together for the first time on a digital platform.

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