11 October 2017 2:46 PM, PDT | Variety - Film News | See recent Variety - Film News news »

It’s said that good things come in threes, and after the success of “Split” and “Get Out” earlier this year, it appears Universal and Blumhouse have another winner with “Happy Death Day.”

The new horror installment is taking a stab at the weekend’s top spot as it tracks for an opening weekend around $15 million to $20 million from 3,130 locations. The low-budget release is timed to Friday the 13th, and two weekends before Halloween. It will also open in 12 territories abroad, including Australia, Brazil, and Netherlands, with additional markets rolling out through November.

A horror spin on “Groundhog Day,” “Happy Death Day” centers on Tree Gelbman (Jessica Rothe) as a woman who wakes up to the same day — her birthday — every day, and is murdered every time. Christopher B. Landon directed the film based on a script by Scott Lobdell.

Earlier this year in January, Blumhouse’s “Split” opened to a monster $40 million in January, and went on »


- Seth Kelley

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