This is a performance that might be expected in January, the dumping ground for loser films. But October is the month where we’ve seen films like “Gravity,” “Gone Girl,” and “The Martian” thrive.
Is it a crisis yet? It’s clear there’s still an audience when a September release like “It” can hit $320 million domestic so far. However, it’s clear that even franchise fans are unreliable.
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With a $22 million opening weekend and a $25 million budget, “Boo 2!” could break even: Figure less than $30 million in marketing/distribution costs,