‘Only the Brave’ and 2 More Bomb, Tyler Perry’s ‘Boo 2’ Will Break Even: It’s Another Troubling Box-Office Weekend

  • Indiewire
‘Only the Brave’ and 2 More Bomb, Tyler Perry’s ‘Boo 2’ Will Break Even: It’s Another Troubling Box-Office Weekend
Geostorm,” “Only the Brave,” “The Snowman” — it’s another in a series of terrible box-office weekends. Last year, the same weekend saw three new releases gross a total of $65 million; this year, four new releases totaled $44 million. “Boo 2: A Madea Halloween” performed best, but at the lower end of expectations.

This is a performance that might be expected in January, the dumping ground for loser films. But October is the month where we’ve seen films like “Gravity,” “Gone Girl,” and “The Martian” thrive.

Is it a crisis yet? It’s clear there’s still an audience when a September release like “It” can hit $320 million domestic so far. However, it’s clear that even franchise fans are unreliable.

Read More:‘Geostorm’ Review: Brace for Category 5 CGI Boredom

With a $22 million opening weekend and a $25 million budget, “Boo 2!” could break even: Figure less than $30 million in marketing/distribution costs,
See full article at Indiewire »

Similar News