Movie Poster of the Week: The American Film Theatre

  • MUBI
In the newest issue of Film Comment magazine I write about the designer Alan Peckolick, a master of lettering who was responsible for one of the great American movie posters of the ’70s, for Short Eyes. Peckolick was a student of—and eventually a business partner of—the great Herb Lubalin, and the poster above comes from a book Peckolick wrote about his mentor in 1985. Both Lubalin and Peckolick worked together on the branding for the films of the American Film Theatre, a project initiated in 1973 by producer Ely Landau to bring great theatre to movie-going audiences with low-budget, star-studded, text-faithful adaptations of a number of contemporary classics. The Quad Cinema in New York is currently playing 12 of these films through November 21.To promote the first series of films Lubalin and Peckolick gave each play its own very distinctive title treatment while also commissioning equally striking illustrations for each film.
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