Orion is MGM’s newly relaunched label, which plans to market and distribute four to six modestly- budgeted films a year, both wide and limited releases, for targeted audiences.
Shelby, who will oversee day-to-day oeprations of Orion’s theatrical marketing and distribution, most recently served as senior vp, marketing at Bh Tilt, where he also worked with Hegeman and where he oversaw the planning, development and execution of marketing, distribution and advertising for theatrical
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