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Blumhouse's 'Happy Death Day' Debuts with Excellent $26.5 Million

15 October 2017 8:48 AM, PDT

Universal and Blumhouse score yet again, this time with Happy Death Day. The horror film easily topped the weekend box office, adding to the production house's impressive stable of original horror films including the likes of The Visit, Split and Get Out. At the same time, Blade Runner 2049 dropped over 50% in its second weekend, Stx's The Foreigner topped Mojo's weekend forecast, Open Road's Marshall delivered on expectations and Annapurna's Professor Marston and the Wonder Women crashed and burned. With an estimated $26.5 million, Happy Death Day topped the weekend box office, outperforming the opening weekend for The Visit, which went on to gross $65.2 million in 2015. Based on averages for Blumhouse titles debuting over $20 million, it seems reasonable to expect Happy Death Day to also push toward a $60 million run domestically, especially with Halloween still around the corner. The film scored a "B" CinemaScore from opening day audiences which broke down 54% female vs. »


- Brad Brevet <mail@boxofficemojo.com>

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Blumhouse Makes a Wish for Another #1 Opener with 'Happy Death Day'

12 October 2017 2:32 PM, PDT

It's been a good year for Blumhouse Productions so far with Get Out and Split delivering impressive returns on minuscule budgets. This weekend their latest, Happy Death Day, hopes to follow suit as it targets a #1 finish, pushing WB's Blade Runner 2049 into runner-up position after just one week in theaters. Additional new releases include Stx's The Foreigner, Annapurna's Professor Marston & the Wonder Women and Open Road's Marshall as there's a little something for everyone in theaters, though it doesn't appear that little something will deliver big numbers at the box office collectively. On the heels of a very strong year so far, Blumhouse brings Happy Death Day to 3,149 theaters nationwide. The film takes the Groundhog Day concept and turns it into a horror film with Paranormal Activity: The Marked Ones director, Christopher Landon, at the helm. Industry expectations are for a debut in the mid-teens, though we're anticipating a result just a bit higher. »


- Brad Brevet <mail@boxofficemojo.com>

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WB and New Line's 'It' Propels September 2017 to Record Heights

11 October 2017 10:33 AM, PDT

September 2017 saw record returns with calendar grosses topping $695 million, falling just shy of becoming the first September to ever total $700 million at the domestic box office. Leading the way was Warner Bros. and New Line's massive hit It, which delivered record numbers of its own and accounted for over 40% of the month's total gross. September is also the first month since April to show an improvement over the same month in 2016, with September grosses finishing 18.3% higher than 2016. From a yearly stand point, 2017 was pacing 6.3% behind 2016 at the end of August and September grosses helped turn things around somewhat with 2017 pacing 4.6% behind 2016's record year by the end of the month. However, with October already pacing 20.8% behind last year (as of October 9) it's looking like September's gains will be lost throughout the current month, putting additional pressure on final two months of the year to turn the tide.Overall, September 2017 saw calendar grosses reach $696.2 million, »


- Brad Brevet <mail@boxofficemojo.com>

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