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A24 After ‘Moonlight:’ Why They’re Finally Ready To Conquer the Older Arthouse Crowd
27 April 2017 12:47 PM, PDT
A24 cemented its perception as the new-model indie distributor when Barry Jenkins’ “Moonlight” won three Oscars, including that dramatic best-picture win. So what does the upstart indie, hailed for holding the skeleton key that unlocks the precious millennial demo, do for an encore?
The Tribeca Film Festival showcased three upcoming A24 releases, all of which seem oddly retro. There’s Yiddish-language Hasidic family drama “Menashe,” World War II costume drama “The Exception,” starring Oscar-winner Christopher Plummer as Kaiser Wilhelm II, and “The Lovers,” starring Debra Winger and Tracy Letts as an unhappy older married couple. Suddenly, the new boss looks a lot like the old one.
What gives? This older-demo arthouse trio could easily carry the signature blue-and-white logo of venerable specialty distributor Sony Pictures Classics. But don’t be deceived by appearances. A24 is a far cry from older-generation studio indies like Spc and Fox Searchlight, which tend to follow an established playbook. »
- Anne Thompson
After United Airlines Faced Jeering Audiences, Polaris Business Class Ad is Pulled at Tribeca Film Festival
24 April 2017 2:50 PM, PDT
Yet again, a costly ad campaign is backfiring. Every time the Tribeca Film Festival (April 19-30) ran the sleek promo spot for United Airlines’ super-posh Polaris International business class (see below), New York audiences erupted in jeering laughter.
Clearly, United still has PR repair work to do, following the viral video of a man being pulled bleeding off a plane after refusing to give up his reserved seat.
So Tribeca and the airline agreed to pull the ad after three days of laughter before public screenings. By Saturday, it was gone. The festival preferred to keep audience focus on the filmmakers, according to one source.
“United is a valued partner of the Tribeca Film Festival and we’re grateful for their continued support of our filmmakers and the arts,” the festival stated. United, a long-time partner of the festival, flies filmmakers into New York, hosts private hospitality screenings and carries a dedicated Tribeca Shorts channel. »
- Anne Thompson
Here’s Why ‘Unforgettable’ Director Denise Di Novi Will Be the Woman Who Gets Another Shot
24 April 2017 9:47 AM, PDT
This weekend, veteran producer Denise Di Novi saw her directorial debut, Warner Bros.’ “Unforgettable,” make an underwhelming box-office debut with an estimated $4.8 million for the weekend. For most women, that would be the kiss of death: Very few women get the chance to direct studio films, and underperformance means there won’t be an encore. That won’t be the case for Di Novi.
Di Novi is like very few women in Hollywood. She’s an unapologetic product of the studios: After 20 years, she still has a rare overall deal at Warner Bros, where she was Tim Burton’s longtime producer (“Edward Scissorhands,” “Ed Wood,” “Nightmare Before Christmas,” his “Batman” films) as well as the shepherd to romantic hits like “Nights of Rodanthe” and Nicholas Sparks’ “A Night to Remember.” And, »
- Anne Thompson