Redbox is finally opening a bridge to an online digital-entertainment future, years after the streaming-video revolution took off.
The company, known for its nationwide network of DVD-rental kiosks, publicly launched Redbox On Demand on Wednesday, a service stocked with more than 6,000 movie and TV show titles available for VOD rental or electronic sell-through.
Redbox has inked deals for the service with Warner Bros.
, Paramount Pictures
, Lionsgate, Sony Pictures Entertainment
, 20th Century Fox and Universal Pictures
Disney is the notable exception. The Mouse House hasn’t had a direct deal with Redbox for DVDs since 2012, and it is now suing Redbox, seeking to stop it from selling digital codes (extracted from DVD combo packs) for downloading or streaming Disney movies. Redbox has said in response that it’s “confident in our pro-consumer position.” Meanwhile, Disney operates a digital-locker service, Movies Anywhere, for storing and accessing content purchased from different retailers and has buy-in from other studios — but which Redbox