A Super Jewel Production. Universal, not owning a proprietary theater chain, devised a 3-tiered branding system in order to market its feature product to independent theater owners: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige pictures produced to draw higher roadshow ticket prices). At $1.104 million, this production was so costly that the studio wanted to differentiate it from even it's Jewel releases, branding this a "Super" Jewel, ensuring it special promotion and premium admission prices. Although the film made a nice profit,
Erich von Stroheim (acting as producer as well as director) was rapidly becoming unemployable due to his flagrant excesses which enraged
Carl Laemmle.
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