It was due to creator Rod Sterling's excessive smoking, that he was often seen with a cigarette during the introduction. Also, since one of the show's sponsors was the Liggett & Myers tobacco company, Serling served as an on-screen spokesman for their product, Chesterfield cigarettes, during his "tune in next week" spot at the end of each episode. The American Tobacco Co., a later sponsor, insisted that he always be seen with a cigarette, although Serling refused to plug their brand (Pall Mall) on screen. See more »
[Opening narration-Season 1 alternate]
You are about to enter another dimension. A dimension not only of sight and sound, but of mind. A journey into a wondrous land of imagination. Next stop, the Twilight Zone!
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I would assume that everyone knows "The Twilight Zone"'s theme song, and recognizes Rod Serling's monotone explanations of how the given character has just crossed over into the Twilight Zone. I'm not sure which episode is my favorite. There's "Nightmare at 30,000 Feet", in which William Shatner sees a monster tearing at an airplane wing, and there's also "Time Enough at Last", where Burgess Meredith plays a bookworm who gets enough time to read as much as he wants...or does he? Or, it might be another episode. But no matter. "The Twilight Zone" never ceases to impress me. Even the 1983 movie was pretty interesting, not something that many movies based on TV shows accomplish. You should try to see the show.
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