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2009 | 1999

6 articles from 2009

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Fast Company's Most Innovative Marketing Expert Blogs

7 August 2009 2:30 PM, PDT | Fast Company | See recent Fast Company news »

Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all she needs to effect whether your products and services do well in the marketplace. Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer's wants and needs; the cost to satisfy the customer; the convenience; and communication.

Traversing these murky waters can be difficult. Scary even, especially without a plan or understanding of the playing field. You want and need insight, and we've got it. Every week we feature a new marketing innovations expert, sharing what they've learned and observed in the trenches, helping marketers everywhere take those steps toward the future.

Here's a round up of our latest experts, along with their latest blog posts. »

- Lynne d Johnson

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The Internet Makes Work for Idle Hands

6 July 2009 11:30 AM, PDT | Fast Company | See recent Fast Company news »

The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what an audience is.

Until very recently, the means of production were in the hands of the few--governments and large corporations. The audience was functionally passive in its reception of ideas--like Victorian children, it was seen and not heard.

Thus we began to think of it as a target: a location that advertisers wished to bombard with persuasion (appropriating the language and strategies of war), an object to be acted upon, passive and attentive.

But now anyone with time and inclination and a computer and Internet access [which we think is everyone, but still isn't--one in five people in the USA have never sent an email--although those that haven't are mostly 65 plus with limited education] can create, modulate and propagate. A generation has grown up knowing it can publish whatever it wants to say and it increasingly demands to be heard. »

- Faris Yakob

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Red Band Trailer For 'Jennifer's Body'

5 July 2009 11:27 PM, PDT | bloody-disgusting.com | See recent Bloody-Disgusting.com news »

Beyond the break you can check out the red band trailer for the Megan Fox starrer Jennifer's Body, which kinda reminds me of Idle Hands in tone. It's also pretty fun to see a soundtrack built around a horror film, which doesn't happen all too often these days. Directed by Karyn Kusama, the film stars Johnny Simmons, Megan Fox, Amanda Seyfried, Adam Brody, J.K. Simmons, Amy Sedaris, Chris Pratt, Juno Ruddell, Kyle Gallner, Aman Johal, Nicole Leduc, Josh Emerson, Michael Brock, Megan Danso, Ryan Levine, Sal Cortez, Megan Charpentier. The story written by Diablo Cody of a cheerleader who is possessed by a demon and starts feeding off the boys in a Minnesota farming town. Her "plain Jane" best friend must kill her, then escape from a correctional facility to go after the Satan-worshiping rock band responsible for the transformation. »

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Exclusive: Talking horror and Cults with Static-x

12 March 2009 8:24 PM, PDT | Fangoria | See recent Fangoria news »

For the past fifteen years, Static-x has been delivering their crushing brand of industrial metal (self-dubbed "evil disco") to the masses. On March 17th, the band will release Cult Of Static, their sixth studio album, coming on the eve of the tenth anniversary of their platinum-selling debut, Wisconsin Death Trip.  Last night, Fango caught up with bassist Tony Campos, who along with frontman Wayne Static, has been in the band since the beginning. What followed was a conversation about the band, their new album, and their long-running connections to the horror genre.

James Zahn: So you've got Cult Of Static being released almost 10 years to the date that Wisconsin Death Trip (released March 23, 1999) came out. How do you feel Static-x has evolved over the course of the past decade?

Tony Campos: It's weird, ya know? We did some experimenting on the third and fourth albums, and then went »

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Before the Oscars, They Belonged to Us, Part 2

25 February 2009 2:52 AM, PST | DreadCentral.com | See recent Dread Central news »

Disclaimer: This article may contain sarcasm; irony and “LOLs” proceed with caution.

Our second stab at the Oscars contains make-up effects and score (read part 1 here). The make-up effects, followed by the visual effects and technical awards, remain my favorite parts of the show; here you got to see your heroes: Rick Baker, Howard Berger, Chris Walas or Rob Bottin in the audience. Even the great Stan Winston could have been out there, back in the day. Though best known for his “visual effects” wins—he brought home an Oscar for best make-up in 1991 for Terminator 2: Judgment Day.

Here genre fans can rejoice, Greg Cannom brought home the gold, again, for The Curious Case of Benjamin Button. Cannom, a genre elder, worked alongside (just to name a few) Fincher, Coppola, Landis, Dante, Blatty, and Cohen creating all sorts of character and creature make-ups.

This part of the list also »

- Heather Buckley

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'The Killer Inside Me' Adds Kate Hudson, Pullman to Cast!

6 February 2009 11:37 AM, PST | bloody-disgusting.com | See recent Bloody-Disgusting.com news »

Kate Hudson (The Skeleton Key), Bill Pullman (Surveillance, Scary Movie 4, The Grudge) and Ned Beatty (Repossessed, Superman) have joined the cast of Michael Winterbottom's highly anticipated adaptation of The Killer Inside Me, reports Production Weekly. They join the previously announced Elias Koteas (The 4th Kind, Zodiac), Casey Affleck and Jessica Alba (The Eye, Idle Hands). Published in 1952, The Killer Inside Me concerns a deputy sheriff in a West Texas town whose kind Everyman demeanor masks his true dark self. He is slowly revealed as a psychotic killer. Shooting is scheduled to begin later this month, watch this spot for more news as it comes in. »

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2009 | 1999

6 articles from 2009

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