The Electric League of Pittsburgh encourages everyone to buy an electric refrigerator in this short. A hand is visible holding open a refrigerator door: inside are milk, lettuce, tomatoes or fruit, grapes, and a small platter of sliced meat or vegetables. In the freezer compartment are a couple of metal trays. A woman in an apron enters the frame, bends over, and picks up the platter. A title card discloses that an electric refrigerator provides convenience and comfort, promotes health, and is economical. A scrolling message invites all to the refrigerator show, April 5th to 19th on Liberty Avenue: free admission! Written by
Did You Know?
Advertising films for electric refrigerators, like this one, in the 1920s actually boosted sales of ice boxes instead. See more