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Many Eyes Expected To Watch 'The Eye'
1 February 2008 (StudioBriefing)
It may be hard to figure out why, but Hollywood loves to program the Super Bowl with low-budget fright flicks, and usually they perform quite well. Last year, for exaple, The Messengers took in $14.7 million on Super Bowl weekend. In 2006, When a Stranger Calls debuted with a strong $21.6 million, and in 2005 Boogeyman raked in $19 million. Lionsgate's The Eye, starring Jessica Alba, is expected to do equally well. Like the others, it was not screened for critics.

Movies Buck Super Bowl Weekend
3 February 2006 (StudioBriefing)
It's the weekend following the announcement of the Oscar nominations, and studios with nominated films are expanding their release in many cases. In its ninth week, Brokeback Mountain, which received the greatest number of Oscar nods -- eight -- will for the first time be shown on more than 2,000 screens (2,089 to be precise) as Focus Features ups the total from 1,654 last week. Good Night, and Good Luck, which opened 18 weeks ago and was playing in only 105 theaters last weekend, will move into 824 this weekend. Likewise, Capote, which opened 19 weeks ago, will expand to about 1,200 theaters from 325 last weekend. And in its 12th week, Fox is putting Walk the Line onto 1,577 screens, an increase of 376 over last weekend. Munich is getting a modest bump to 1,140 screens, up just 160 from last weekend. The fifth best-film nominee, Crash, is already out on home video and is not being brought back to the big screen this weekend. Analysts have noted that it's difficult to make predictions about how these films -- or the two new ones opening wide, When a Stranger Calls and Something New -- will do in the face of the distraction of Super Bowl weekend. Most analysts are predicting that the horror remake When a Stranger Calls, which was not screened for critics, will be the big box-office winner, repeating -- or most likely exceeding -- the success last year of Boogeyman, which opened on Super Bowl weekend with a hefty $19 million.

Box Office Records Third-Best Presidents' Day
23 February 2005 (StudioBriefing)
Final figures for the four-day Presidents' Day weekend showed Sony's Hitch, starring Will Smith, taking in slightly more than originally estimated, and Warner's Constantine taking in somewhat less. It was the third-best Presidents Day holiday on record, falling short of 2003 and 2002. The top ten films over the four-day Presidents' Day weekend, according to final figures compiled by Exhibitor Relations (figures in parentheses represent total gross to date): 1. Hitch, Sony, $36,731,246, 2 Wks. ($95,046,465); 2. Constantine, Warner Bros., $33,624,407, (New); 3. Because of Winn-Dixie, Fox, $13,218,723, 1 Wk. (New); 4. Son of the Mask, New Line, $9,100,115, 1 Wk. (New); 5. Million Dollar Baby, Warner Bros., $8,142,158, 10 Wks. ($55,645,680); 6. Are We There Yet?, Sony, $8,051,495, 5 Wks. ($71,058,688); 7. Boogeyman, Sony Screen Gems, $6,077,063, 3 Wks. ($41,725,573); 8. Pooh's Heffalump Movie, Disney, $5,323,877, 2 Wks. ($12,578,011); 9. The Aviator, Miramax, $4,924,449, 10 Wks. ($88,876,786); 10. The Wedding Date, Universal, $4,510,085, 3 Wks. ($25,924,990).

'Constantine' Runs Into a 'Hitch'
21 February 2005 (StudioBriefing)
Predictions that Keanu Reeves' Constantine would be the weekend's box-office winner ran into a Hitch as the Will Smith romantic comedy dropped only 26 percent in its second week to take in an estimated $31.8 million, bringing its gross to $90.1 million. Constantine was only slightly behind with about $30.5 million. The "tween" movie Because of Winn-Dixie placed third with a solid $10.85 million in its debut, beating out Son of the Mask, which opened with $7.7 million.

The top ten films for the weekend, according to studio estimates compiled by Exhibitor Relations: 1. Hitch, $31.8 million; 2. Constantine, $30.5 million; 3. Because of Winn-Dixie, $10.85 million; 4. Son of the Mask, $7.7 million; 5. Million Dollar Baby, $7.2 million; 6. Are We There Yet?, $6.5 million; 7. Boogeyman, $5.5 million; 8. Pooh's Heffalump Movie, $4.4 million; 9. The Aviator, $4.2 million; 10. Sideways, $3.9 million.

Trinitron to Trinity
15 February 2005 (StudioBriefing)
For the first time in nearly 16 years, one studio was able to claim the top three movies at the box office. Sony accomplished that feat this past weekend with Hitch, Boogeyman, and Are We There Yet? -- equaling an achievement not realized since Universal pulled it off in September 1989 with Sea of Love, Uncle Buck and Parenthood. The film division of the Japanese Electronics giant also had something else to crow about: Its $43.1-million take for Hitch, starring Will Smith, set an all-time record for romantic comedies.

The top ten films over the weekend, according to final figures compiled by Exhibitor Relations (figures in parentheses represent total gross to date): 1. Hitch, Sony, $43,142,214, (New); 2. Boogeyman, Sony Screen Gems, $10,235,785, 2 Wks. ($32,768,501); 3. Are We There Yet?, Sony, Sony, $8,234,767, 4 Wks. ($61,253,768); 4. Million Dollar Baby, Warner Bros., $7,447,212, 9 Wks. ($44,948,277); 5. Pooh's Heffalump Movie, Disney, $5,805,559, (New); 6 . The Wedding Date, Universal, $5,513,065, 2 Wks. ($19,421,375); 7. Hide and Seek, Fox, $5,408,477, 3 Wks. ($43,410,777); 8. The Aviator, Miramax, $4,671,646, 9 Wks. ($82,323,907); 9. Sideways, Fox Searchlight, $4,472,135, 17 Wks. ($52,777,699); 10. Meet The Fockers, Universal, $3,456,245, 8 Wks. ($269,946,550).

Audiences (Heart) Will Smith
14 February 2005 (StudioBriefing)
Will Smith became the fresh prince of the box office this weekend as his latest movie Hitch took in $45.3 million, the most ever earned on an opening weekend by a romantic comedy. The only other film to open wide, Disney's Pooh's Heffalump Movie, took in just $6 million -- possibly because it was perceived to be a film for very young children; Disney's last Winnie the Pooh movie, featuring the character Piglet, took in about the same. Last week's winner, the fright film Boogeyman, slipped to second place with $10.8 million, performing far better than most movies of the horror genre in their second week. The family comedy Are We There Yet? continued to travel quite well, earning $8.5 million in its fourth week. It was definitely a remarkable weekend for Sony, which released all three top films. The top 12 films earned an estimate $107.5 million, 2 percent above the figure for the comparable week a year ago, according to Exhibitor Relations.

The top ten films for the weekend, according to studio estimates compiled by Exhibitor Relations: 1. Hitch, $45.3 million; 2. Boogeyman, $10.8 million; 3. Are We There Yet?, $8.5 million; 4. Million Dollar Baby, $7.6 million; 5. Pooh's Heffalump Movie, $6 million; 6. The Wedding Date, $5.6 million; 7. Hide and Seek, $5.55 million; 8. Sideways, $4.75 million; 9. The Aviator, $4.6 million; 10. Meet the Fockers, $3.4 million.

It's "Horror Movie Season"
8 February 2005 (StudioBriefing)
Despite Super Bowl weekend, two films that debuted at the box office took in far more than anyone had expected. The fright flick Boogeyman was the No. 1 film with $19 million, while the chick flick The Wedding Date premiered in second place with $11.1 million (and also earned more per theater than any other movie). Horror films have dominated the box office for weeks now, leading Orlando Sentinel film critic Roger Moore to observe today (Monday): "When, exactly, did midwinter become horror-movie season? The pre-Oscars dumping ground of movies that weren't marketable enough for the holidays and not good enough for the spring is overrun with boogeymen this year."

The top ten films over the weekend, according to final figures compiled by Exhibitor Relations (figures in parentheses represent total gross to date): 1. Boogeyman, Sony, $19,020,655, (New); 2. The Wedding Date, Universal, $11,129,580, (New); 3. Are We There Yet?, Sony, $10,614,455, 3 Wks. ($51,272,367); 4. Hide and Seek, 20th Century Fox, $8,906,932, 2 Wks. ($35,714,609); 5. Million Dollar Baby, Warner Bros., $8,515,365, 8 Wks. ($34,436,002); 6. The Aviator, Miramax, $5,427,739, 8 Wks. ($75,895,720); 7. Meet The Fockers, Universal, $4,807,635, 7 Wks. ($265,163,545); 8. Sideways, Fox Searchlight, $4,657,390, 16 Wks. ($46,665,695); 9. Racing Stripes, Warner Bros., $4,282,291, 4 Wks. ($40,370,403); 10. Coach Carter, Paramount, $4,233,812, 4 Wk3. $59,338,414.

Fright Flicks Continue Hold on Box Office
7 February 2005 (StudioBriefing)
Cheap, critically reviled horror films continued to do a land-office business at the box office over the weekend as Sony's Boogeyman wound up with an estimated $19.5 million. If the figure holds up, it would be all the more impressive for having defied conventional wisdom that no film can attract big business on Super Bowl weekend. It had cost only $7 million to produce. "Sony's done it again -- they have a real knack for making hits out of these moderately budgeted horror films," Exhibitor Relations President Paul Dergarabedian told Bloomberg News. Universal's The Wedding Date, which debuted in just 1,694 theaters, also performed above expectations. The female-oriented movie, about a woman who hires a male escort to accompany her to a wedding, earned an estimated $11 million. It had reportedly cost about $10 million to make. Meanwhile, Sony's Are We There Yet? continued to travel well, as it picked up $10.4 million, while Fox's Hide and Seek dipped to fourth place with $8.9 million -- slightly ahead of Warner's Million Dollar Baby with $8.8 million. Ticket sales for the top 12 films totaled $88.8 million versus $75 million for Super Bowl weekend last year.

The top ten films for the weekend, according to studio estimates compiled by Exhibitor Relations: 1. Boogeyman, $19.5 million; 2. The Wedding Date, $11 million; 3. Are We There Yet?, $10.4 million; 4. Hide and Seek, $8.9 million; 5. Million Dollar Baby, $8.8 million; 6. The Aviator, $5.4 million; 7. Meet the Fockers, $5 million; 8. Sideways, $4.8 million; 9. Racing Stripes, $4.43 million; 10. Coach Carter, $4.4 million.

Movies Versus the Super Bowl
4 February 2005 (StudioBriefing)
When the motion picture academy members decided to move up the dates of the annual Oscar nominations and awards, they may have overlooked the effect of the Super Bowl. One week after nearly all of the top films that received Oscar nods on Jan. 25 saw a huge boost in their box office take, the same films are likely to witness the tide recede this weekend as families prepare for Super Bowl parties on Saturday and gather to watch the game itself on Sunday. None of the studios is releasing a big-budget film. Sony hopes to capture the date crowd on Friday and Saturday with the fright flick Boogeyman, which it has not shown to critics. (Horror movies performed quite well during the usually lackluster month of January.) Universal is aiming at women ("Not everybody is watching the Super Bowl" Universal distribution chief Nikki Rocco told Daily Variety) with the romantic comedy The Wedding Date, in which Debra Messing plays a woman who hires a male escort (Dermot Mulroney) to pose as her boyfriend at a wedding party. Universal might have been well advised to withhold that film from critics as well. It was thoroughly drubbed by them today. Lou Lumenick in the New York Post described it as a "witless, stale and half-hearted rehash of clichés." Michael Wilmington in the Chicago Tribune calls it "a tossed bouquet full of dead flowers and bad jokes that belongs in the nearest trash receptacle." Female reviewers were no kinder. Carina Chocano in the Los Angeles Times concludes that it's "an oddly depressing, lost, little movie that eventually caves in on itself." And Elizabeth Weitzman in the New York Daily News figures that it "isn't bad enough to send you rushing back up the aisle, past the popcorn and into the winter weather. But once you've admired the expensive clothes, the beautiful couple and the pretty setting, you'll be more than ready to call it a night."