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News for
27 Dresses (2008)

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Final Holiday Box-Office Figures Released
20 February 2008 (StudioBriefing)
The top ten films over the four-day Presidents Day holiday, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date): 1. Jumper, 20th Century Fox, $32,092,991, one week, ($38,718,006); 2. The Spiderwick Chronicles, Paramount, $24,740,537, one wk. ($27,116,417); 3. Step Up 2 the Streets, Disney, $22,125,429, one wk. ($28,725,889); 4. Fool's Gold, Warner Bros., $14,885,386, two wks., ($43,810,073); 5. Definitely, Maybe, Universal, $11,472,255, one wk. ($14,591,460); 6. Welcome Home, Roscoe Jenkins, Universal, $9,942,740, two wks ($30,183,630); 7. Juno, Fox Searchlight, $5,582,865, 11 wks., ($125,047,654); 8. The Bucket List, Warner Bros., $4,674,489, nine wks. ($81,654,211); 9. Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, Disney, $4,386,852, three weeks ($59,514,414); 10. 27 Dresses, 20th Century Fox, $3,887,914, five wks, ($70,649,785).

'Jumper' Warps to the Top
18 February 2008 (StudioBriefing)
The reviews were nearly universally dreadful, but 20th Century Fox's Jumper, starring Hayden Christensen, managed to jump to the top of the box-office charts over the weekend. Opening along with most other new movies on Thursday, Valentine's Day, the film took in an estimated $33.9 million in its first four days -- and $27.2 million between Friday and Sunday, the "official" weekend. Surprising analysts, Disney's, Step Up 2 the Streets, its urban version of High School Musical, shot to second place with $19.7 million ahead of The Spiderwick Chronicles, which earned $19.1 million over the weekend and $26.8 million since Thursday. Universal's romantic comedy Definitely, Maybe debuted in fifth place with $9.7 million, behind last weekend's top film, Fool's Gold, which took in $13.1 million. Overall, the box office registered $119 million in ticket sales for the top 12 films, off 16 percent from the comparable weekend a year ago.

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. Jumper, $27.2 million; 2. Step Up 2 the Streets, $19.7 million; 3. The Spiderwick Chronicles, $19.1 million; 4. Fool's Gold, $13.1 million; 5. Definitely, Maybe, $9.7 million; 6. Welcome Home Roscoe Jenkins, $8.9 million; 7. Juno, $4.6 million; 8. The Bucket List, $4.1 million; 9. Hannah Montana/Miley Cyrus: Best of Both Worlds Concert, $3.3 million; 10. 27 Dresses, $3.2 million.

Movie Reviews: 'Definitely, Maybe'
14 February 2008 (StudioBriefing)
Although the romantic comedy Definitely, Maybe was clearly intended to be released on Valentine's day, many of the reviews of it are just as clearly half-hearted. "This is a film bound and determined to do whatever it takes to be your Valentine," writes Kenneth Turan in the Los Angeles Times. "If it had trusted itself more, it might even have succeeded." Comparing the film with Fool's Gold and 27 Dresses, Lou Lumenick asks in the New York Post: "Is Definitely, Maybe the best romantic comedy released so far this year? Definitely. Should you go see it? Maybe." Other critics give the film the same qualified recommendation. Michael Phillips in the Chicago Tribune writes that it "keeps you interested in its characters and isn't afraid of complicating your sympathies a little. In these dog-day months for romantic comedy, that means a lot."

Moviegoers Dig 'Gold'
12 February 2008 (StudioBriefing)
It may have received some of the worst reviews of the year, but Warner Bros.' Fool's Gold, starring Kate Hudson and Matthew McConaughey wound up with $22 million at the box office over the weekend, according to Media by Numbers. The film beat out the Martin Lawrence comedy Welcome Home Roscoe Jenkins from Universal, which opened in second place with $17.1 million. Disney's Hannah Montana and Miley Cyrus: Best of Both Worlds Concert, last weekend's top movie, slipped to third place with $10.5 million but remained tops on a per-theater basis. Overall, the weekend's top 12 films grossed $91.4 million, a fraction less than the $91.8 million recorded for the comparable weekend a year ago.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date): 1. Fool's Gold, Warner Bros., $22,010,000, (New); 2. Welcome Home Roscoe Jenkins, Universal, $17,126,725, (New); 3. Hannah Montana/Miley Cyrus: Best of Both Worlds Concert, Disney, $10,508,000, 2 Wks., ($53,390,000); 4. The Eye, Lionsgate, $5,530,000, 2 Wks. ($21,520,000); 5. Juno, Fox Searchlight, $5,725,000, 10 Wks. ($117,629,958); 6. 27 Dresses,20th Century Fox, $5,700,000, 4 Wks., ($65,258,790); 7. The Bucket List, Warner Bros., $5,340,000, 8 Wks., ($75,058,000); 8. Rambo, Lionsgate, $4,110,000, 3 Wks., ($36,510,000); 9. Meet the Spartans, 20th Century Fox, $4,075,000, 3 Wks., ($33,915,289); 10. There Will Be Blood, Paramount Vantage, $4,073,080, 7 Wks., ($26,782,363).

'Gold'? Abs-solutely!
11 February 2008 (StudioBriefing)
The 3-D film Hannah Montana/Miley Cyrus: Best of Both Worlds Concert failed to turn the box office topsy-turvy in its second week as it had in its debut a week earlier. Held over for a second week, the concert film, which originally was due to run for one week only, drew an estimated $10.5 million. Still, that worked out to more than $15,000 per theater, far more than the two top films, Fool's Gold and Welcome Home Roscoe Jenkins, could claim. Fool's Gold, which was greeted with overwhelmingly poor reviews, many of which suggested that its major attraction was star Matthew McConaughey's abs, took in $23.8 million. As expected, the primary audience turned out to be older women. In an interview with the Associated Press, Paul Dergarabedian, president of box-office tracker Media By Numbers, attributed the movie's success to "a great marketing campaign, two appealing stars, and reviews be damned." Jenkins, which stars Martin Lawrence, performed about as expected with a take of $17.1 million.

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. Fool's Gold, $22 million; 2. Welcome Home Roscoe Jenkins, $17.1 million; 3. Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, $10.5 million; 4. The Eye, $6.6 million; 5. Juno, $5.73 million; 6. 27 Dresses, $5.7 million; 7. The Bucket List, $5.3 million; 8. Rambo, $4.1 million; 9. Meet the Spartans, $4.075 million; 10. There Will Be Blood, $4.073 million.

"Best?" And How!
5 February 2008 (StudioBriefing)
Disney underestimated just how many parents on Super Bowl Sunday would drop off their kids at theaters showing Hannah Montana/Miley Cyrus: Best of Both Worlds 3-D.After predicting that the movie would earn $29 million, the studio learned Monday that Sunday's actual sales came in at $2 million more than it had estimated -- bringing the weekend total to $31.12 million. Playing on just 683 3-D screens, it averaged $45,561 per theater -- a record for any wide-release film and far surpassing the previous record of $35,540 set by Spider-Man 3. As word of the sales results came in, Disney announced that it would extend the release of the film on a market-by-market basis. Numerous 3-D theaters currently showing the Cyrus concert film have already been lined up by distributors of U2's upcoming 3-D concert film, due to open next week. However, several major cities now boast several 3-D theaters, including Los Angeles, where the El Capitan Theatre announced Monday that it would extend the run of the Cyrus film through March 1. (Disney owns the theater.) "We don't want to turn away kids from the theaters who couldn't get into the [live] concerts," Disney distribution chief Chuck Viane told USA Today.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date): 1. Hannah Montana/Miley Cyrus: Best of Both Worlds 3-D, Disney, $31,117,834, (New); 2. The Eye, Lionsgate, $12,425,776, (New); 3. 27 Dresses, 20th Century Fox, $8,529,845, 3 Wks. ($57,245,093); 4. Meet the Spartans, 20th Century Fox, $7,336,595, 2 Wks. ($28,543,340); 5. Rambo, Lionsgate, $7,120,649, 2 Wks. ($29,918,795); 6. Juno, Fox Searchlight, $7,014,579, 9 Wks. ($109,828,029); 7. The Bucket List, Warner Bros., $6,725,460, 7 Wks. ($67,546,573); 8. Untraceable, Sony, $5,076,537, 2 Wks. ($19,127,089); 9. Cloverfield, Paramount, $4,842,031, 3 Wks. ($71,915,658); 10. There Will Be Blood, Paramount, $4,6541,62, 6 Wks. ($21,038,955).

Cyrus Best of Non-Super Bowl World
4 February 2008 (StudioBriefing)
The only thing harder than a Super Bowl ticket to get hold of over the weekend was one to a screening of Hannah Montana and Miley Cyrus: Best of Both Worlds Concert. The movie, which played on only 683 screens, took in an estimated $29 million, or an average of $42,500 per theater. Analysts could not recall any film opening in fewer than 1,000 theaters performing as well. It was also the best opening for any film over a Super Bowl weekend. The box office take was boosted by the near-doubling of ticket prices and the elimination of children's discounts in many theaters. Moreover, Disney announced that it would (as expected) extend its run through Valentine's day -- and said that it expected repeat business. Media by Numbers President Paul Dergarabedian told Bloomberg News, "It's amazing to witness the incredible box-office clout of young women. Girls rule this Super Bowl weekend." Debuting in second place, Lionsgate's horror film The Eye, starring Jessica Alba, brought in about $13 million. However, Over Her Dead Body, the only other movie to open wide over the weekend, tanked with just $4.6 million, failing even to make the top ten. Last week's winner, Meet the Spartans, plummeted to fifth place in its second weekend, with just $7.1 million. With a combined take of $102 million for the top 12 films, the box office was up more than 40 percent from last year's Super Bowl weekend. Thus far for the year, sales are up 15 percent; attendance, 10.8 percent.

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, $29 million; 2. The Eye, $13 million; 3. 27 Dresses, $8.4 million; 4. Juno, $7.5 million; 5. Meet the Spartans, $7.1 million; 6. Rambo, $7 million; 7. The Bucket List, $6.9 million; 8. Untraceable, $5.4 million; 9. Cloverfield, $4.9 million; 10. There Will Be Blood, $4.8 million.

'Spartans' Has the Edge Over 'Rambo'
29 January 2008 (StudioBriefing)
When final box-office figures were counted up, only about $300,000 separated the take of the No. 1 film, Meet the Spartans, from the No. 2 film, Rambo, according to box-office trackers Media by Numbers. Spartans took in $18.5 million over the weekend, compared to Rambo's $18.2 million. Both films performed according to expectations, but several box-office gurus had predicted that Rambo would edge out Spartans, instead of the other way around. The Romantic comedy 27 Dresses held up well in its second week, to place third with $13.4 million, but last week's top hit, Cloverfield, suffered a monstrous setback, dropping more than 70 percent to $12.7 million. A third new release, the horror-thriller Untraceable, placed fifth with $11.3 million.

Rambo Meets the Spartans, Loses
28 January 2008 (StudioBriefing)
The low-budget Meet the Spartans, a spoof of last year's 300 from Warner Bros., earned as much as it cost to produce at the domestic box office over the weekend, taking in an estimated $18.7 million and edging out Rambo, from Lionsgate and the Weinstein Co., which finished in second place with about $18.2 million, according to box-office trackers Media by Numbers. The two films knocked last week's winner, Cloverfield to fourth place. After grossing $44.3 million over the four-day Martin Luther King Day holiday, Cloverfield garnered just $12.7 million in its second weekend, a 72-percent drop. It was beaten by the film it trounced a week ago, 20th Century Fox's 27 Dresses. Debuting in fifth place was Sony's Untraceable, which took in a better-than-expected $11.2 million. Continuing to amaze was Fox Searchlight's Juno, which passed the $100-million mark an upped its gross from last week despite losing some 100 theaters.

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. Meet the Spartans, $18.7 million; 2. Rambo, $18.2 million; 3. 27 Dresses, $13.6 million; 4. Cloverfield, $12.7 million; 5. Untraceable, $11.2 million; 6. Juno, $10.3 million; 7. The Bucket List, $10.2 million; 8. There Will be Blood, $4.9 million; 9. National Treasure:Book of Secrets, $4.7 million; 10. Mad Money, $4.6 million.

Moviegoers Flock to Theaters on Martin Luther King Day
23 January 2008 (StudioBriefing)
The box office posted solid results on Monday, the Martin Luther King Day holiday, with the top 12 movies recording $27 million in ticket sales, according to final figures released Tuesday by Media by Numbers. Paramount's Cloverfield led the pack with a gross of $6.09 million. It also set a record for the four-day holiday with a total of $46.1 million. It's three-day total of $40 million set a weekend record for January, erasing the previous record of $35 million set by Star Wars (Special Edition) in 1997. Paramount says that the total budget for Cloverfield was just $25 million, although it was assumed that the studio spent far more than that to promote it. In a successful effort at counter-programming, Fox's 27 Dresses came in second with $27.4 million for the holiday, $4.43 million of which was earned on Monday.

The top ten films over the four-day Martin Luther King Day holiday weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date): 1. Cloverfield, Paramount, $46,146,546, (New); 2. 27 Dresses, Fox, $27,442,040, (New); 3. The Bucket List, Warner Bros., $16,664,347, 5 Wks., $44,223,780; 4. Juno, Fox Searchlight, $11,966,082, 7 Wks., $87,092,615; 5. National Treasure: Book of Secrets, Disney, $9,606,326, 5 Wks., $199,489,171; 6. First Sunday, Sony Screen Gems, $9,504,908, 2 Wks., $30,170,510; 7. Alvin and the Chipmunks, Fox, $9,433,049, 6 Wks., $198,813,230; 8. Mad Money, Overture Films, $9,273,645, (New); 9. I Am Legend, Warner Bros., $5,905,443, 6 Wks., $248,482,867; 10. Atonement, Focus, $5,528,377, 7 Wks., $32,653,183.

'Cloverfield' Grows Greener
22 January 2008 (StudioBriefing)
Paramount's Cloverfield added another $4.9 million to its record-setting (for January) weekend gross, to bring its total over the four-day Martin Luther King Jr. holiday to $44.3 million, according to Media by Numbers. Equally impressive -- if not more so -- Fox's 27 Dresses added $4 million to its gross, bringing it to $26.8 million for the four days. And with kids out of school for the holiday, Alvin and the Chipmunks rose to third place as it took in $2.4 million and put itself just an acorn's throw away from hitting the $200 million mark. (Its gross now stands at $198.7 million.) Warner Bros.' The Bucket List continued to perform solidly with $2.1 million on Monday to bring its gross to $43.7 million, while Fox Searchlight's Juno rounded out the top five with $1.7 million. Its total gross now stands at $86.7 million

'Cloverfield' Is a Godzilla of a Hit
21 January 2008 (StudioBriefing)
Cloverfield turned out to be not quite the equal of 1998's Godzilla in its opening weekend, but the monster movie nevertheless became the biggest hit of the year as it took in $41 million domestically. By contrast, Godzilla earned an estimated $55.7 million, but that was during the Memorial Day holiday. Moreover, ticket sales for Godzilla quickly trailed off, and the movie wound up with a domestic gross of $136 million. Cloverfield is now expected to exceed that figure. What's more, Godzilla had a budget of $130 million; Cloverfield was made for just $25 million. Debuting in second place was 20th Century Fox's 27 Dresses, which also exceeded prediction with sales of $22.4 million. Two other newcomers did not fare as well. Mad Money took in $7.7 million. Opening in limited release, Woody Allen's Cassandra's Dream performed reasonably well, given generally unfavorable reviews. The movie earned about $501,000 in 107 theaters, for an average of $4,700 per screen. Surprisingly, the film with the highest per-screen average was the French animated film Persepolis which took in $281,000 in 30 theaters, or an average of $9,400 per theater. The overall box office was up 39 percent over the same weekend a year ago with ticket sales of $135.3 million for the top 12 films.

The top ten films for the weekend, according to studio estimates compiled by Media by Numbers: 1. Cloverfield, $41 million; 2. 27 Dresses, $22.4 million; 3. The Bucket List, $15.2 million; 4. Juno, $10.3 million; 5. National Treasure: Book of Secrets, $8.1 million; 6. First Sunday, $7.8 million; 7. Mad Money, $7.7 million; 8. Alvin and the Chipmunks, $7 million; 9. I Am Legend, $5.1 million; 10. Atonement, $4.8 million.

Movie Reviews: '27 Dresses'
18 January 2008 (StudioBriefing)
27 Dresses, starring Katherine Heigl of Knocked Up and Grey's Anatomy fame, is receiving a good dressing down from most critics. "This by-the-numbers romantic comedy is the kind of rote exercise that can give a genre a bad name," says Los Angeles Times critic Carina Chocano. Joe Morgenstern in the Wall Street Journal gives it just that, dismissing it as a "half-hatched chick flick" -- although he does credit Heigl for managing "to make her character endearing, as well as borderline -- believable." Indeed, Elizabeth Weitzman in the New York Daily News comments, "Anyone watching this appealing actress march toward the inevitable will wonder why she's settling for so much less than she deserves." And Claudia Puig in USA Today says that the movie is like one of the 27 bridesmaid dresses featured in the film: "frothy, predictable and over the top."