While lower than the $50M-plus three-day total of the previous Will Smith-Tommy Lee Jones movies, Men in Black: International isn’t being launched over the holiday frames like those pics, and it’s the studio’s means of taking the franchise in a new direction. Whether this film pops further will boil down, natch, to reviews and word of mouth.
The original 1997 Men in Black opened at a time when the star system still worked at the box office, and it was Smith’s subsequent July 4th opener after being crowned the B.O. king of the holiday with 1996’s Independence Day.
The reported $110M-budgeted MiB: International was co-financed by Hemisphere and Tencent and takes place