The film will open on February 13 in what Honora founder Giles Andrew described as an unprecedented distribution agreement.
Viewers will also be able set their own pricing in theatres at pay-what-you-want screenings throughout the Us and Canada and on Vhx.
This will coincide with a traditional theatrical release in New York and Los Angeles as well as digital launch on iTunes, Google Play, Vimeo and other platforms.
Hits takes place in a small town in upstate New York populated by people who trade in unrealistic expectations.
“With the release of Hits, we’re giving audiences what they want, when they want it, in the form they want it in and at a price that they choose,” said Andrew.
“As far as we know, this experiment is the first of its kind and was borne out of