Vma Black-Carpet Pre-Show Designer Promises Dramatic Entrances

Celebrities will arrive via a musical portal in the lobby of the J.W. Marriott hotel in Los Angeles, production designer Scott Storey tells us.

By Gil Kaufman, with reporting by Christina Garibaldi

An aerial view of the 2011 Vma black carpet and pre-show stage under construction

Photo: John Shearer/Wireimage

Vma pre-show production designer Scott Storey didn't want to repeat his past triumphs when putting together his vision for the 2011 Vma pre-show, so he threw out the playbook entirely.

Rather than serve up the same-old same-old "step and repeat" entrance, where stars walk down a red carpet and pose for photographers in front of a wall with a logo and sponsor names, he came up with a series of giant undulating, rib-cage-like towers that would do something you'd never seen before. "I wanted something that would 'hug' the talent, to feel as if they are going, again, through a tunnel.
See full article at MTV Music News »

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