Sitges 2011: Preliminary Lineup Preview; Watch This Year's Commercial Spot - Alter Ego

Each year the Sitges Film Festival commercial spot is almost as eagerly awaited by the general public as its lineup, and Rafa Antón, creative director of the China agency and the man responsible for its campaigns over the last ten years, has presented this year’s commercial, entitled "Alter Ego". In addition, the preliminary lineup for the Festival has been revealed, but it's not complete by any means. More will be announced throughout the month.

Antón presented the commercial at the Velodrome, property of the brand, along with Festival director Angel Sala and one of Sitges 2011’s partners Moritz Beer.

As explained at the presentation of the Sitges 2011 posters, artificial intelligence is this year’s central theme, represented through the geminoids created by professor Ishiguro in Japan. For the commercials, Rafa Antón stated that he’d “continued with the same commemorative leitmotif of the tenth anniversary of Artificial Intelligence (Steven Spielberg
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