It's been a long wait, but finally it's here: a movie that consumers actually want to see. After a whole month in which no new release has grossed as much as £4m, Shrek Forever After has arrived to pack the multiplexes. The green ogre's fourth adventure opened with £8.96m, including just over £3m in previews. This is the second biggest debut of the year, behind Alice in Wonderland (£10.56m). The Shrek sum represents 81% of the total grossed by the whole of this weekend's top 10 films. It also helped the market record a 227% increase on the previous weekend, when Get Him to the Greek streaked miles ahead of a weak field of battle-weary veterans.
Shrek Forever After might be bringing salvation