Don't feed the trolls. That's rule number one of the internet. When you're confronted with someone who enjoys deliberately making unnecessarily inflammatory statements, the best course of action is to deny them the emotional response they crave. Everyone knows that.
But, oh, it's hard. Especially when, as this year has proved, some people can actually make a pretty good living from being a troll. We've picked eight of the most recognisable – some politicians, some entertainers, some only known for how unremittingly awful they are – and pitted them against each other to find our Troll of the Year. So, yes, we're feeding the trolls. But at least we're feeding them to each other.
Richard Dawkins Evolutionary biologist, 72. Favoured targets: Christians,