How Did That ‘Salinger’ Docu Do On PBS? 2 Million Views

How Did That ‘Salinger’ Docu Do On PBS? 2 Million Views
After all the twists and turns on the Shane Salerno-directed docu Salinger that began with a January 2010 Deadline reveal that the film had been shot, how did the documentary do? The American Masters version totaled 2 million viewers, including repeat broadcasts and DVR viewers. This was strong considering the film had been released by The Weinstein Company and was in the top 10 of the year’s theatrical docus, and that it was viewable on Netflix at that time. The Simon & Schuster companion book written by David Shields and Salerno hit both the New York Times and La Times bestseller lists. And Salerno more than made back the $2 million he invested to make the film, after he made three 7-figure deals with TWC, S&S and American Masters. It didn’t hurt the Salinger estate either, as Catcher In The Rye hit the bestseller charts again, 62 years after its publication in
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