Is WWE Becoming Stagnant?

“This is the way the world ends

Not with a bang but a whimper.”

Ts Eliot, “The Hollow Men” (1925)

The greatest fear for the WWE should be stagnation.

Random House’s excellent definition categorizes stagnation as “a failure to develop, progress, or advance”. That adequately summarizes my fears. Should World Wrestling Entertainment stop growing as a company, should they cease developing new revenue streams, or should they no longer capture the imagination (and dollars) of their fanbase, it’s going to be perilous, terrible and ugly. We’ve seen wrestling companies collapse. It’s an unpleasant experience for all involved.

Let’s be clear - I do not think WWE is going to fail. This is not a “sky is falling” article. The company’s fundamentals are sufficient. But it’s just that – sufficient. WWE is reasonably situated to deal with how a professional wrestling organization survives. But
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