The new distribution model allows filmmakers to book any cinema, any time as long as there are enough people interested in watching that film at that session. .
The Heckler will now be launched in an initial round of on-demand cinema screenings and the team behind the movies are hoping that positive word-of-mouth fuels more screenings.
Writer/Producer Steve Mitchell said a traditional cinema release required a massive amount of advertising to succeed..
"Films like ours can.t afford that and so we rely solely on word-of-mouth," he said..
"And that takes time to build. By staging one-off event screenings at various locations over a longer period, we.re hoping to build momentum without spending a fortune on marketing..
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