‘Drib’ Review: Brett Gelman Stars In a Bitter and Bizarre Mockumentary Satire of Branding Gone Wrong

‘Drib’ Review: Brett Gelman Stars In a Bitter and Bizarre Mockumentary Satire of Branding Gone Wrong
Okay, so let’s establish the facts about “Drib,” an unclassifiable meta-documentary satire that burns down the marketing industry and everyone in it: In 2014, a Los Angeles advertising company flew over a stunt comic/performance artist named Amir Asgharnejad (born in Iran, raised in Norway) in the hopes that he might anchor a high-concept advertisement for an unnamed energy drink company. Internet famous at the time thanks to a series of viral videos in which he gets the shit kicked out of him by strangers he antagonized on the street, Amir was hired to replicate his beatdowns as part of a broader content initiative of some kind. The plan hadn’t been fully approved, and the agency didn’t know that all of the assailants in Amir’s videos were paid accomplices, but the idea was to shoot the risqué footage, “leak” the faux-vérité spots to the media as part of a “cancelled” campaign,
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