Middle East and north Africa distributor Front Row Filmed Entertainment is in production on its first regional television venture in the form of Tough Luck, an Egyptian sitcom lead by Sharif Ramzi and Mai Selim.
The company is financing and producing the Arabic-language project with the Kuwait National Cinema Company and Shadows Communications, the production arm of producer Ehab Sergany [pictured right] and actor Ahmad Helmy.
Helmy will have guest appearances in the show, joining a cast that is also due to include Ahmad Sakka, Mona Zaki, Mai Kassab, Ahmad Fahmi, Shiko, Nicole Saba, Hisham Majed, Baoiomy Fouad, Hassan Al Radad and others.
Director and writer is Akram Fareed, known for hit 2007 romance Omar & Salma.
Singers Mohammed Fouad, Bousi, Hisham Abbas, Mustapha Qamar and belly-dancer Fifi Abdo will also feature.
The show depicts a comedy of errors befalling residents in a dilapidated tenement of Cairo’s fifth district, as a series