Ten Terrible Movie Promotions

  • Cinelinx
Beyond just the standard trailer(s) and poster, many films have an entire promotional campaign designed to spark interest. Here’s a look at ten film promotional campaigns which should have stayed on the drawing board.

Selling a movie is not an easy task, and over the years it has not gotten any easier. Promotional campaigns have to be very creative and persistent in order to capture people’s attention amid the sea of advertising we are flooded with on a daily basis. Common tactics include giveaways, publicity stunts, viral marketing techniques, sponsorships, and product tie-ins. Many films try to push the boundaries of traditional promotional campaigns in an effort to get an edge on the competition. Below is a brief look at ten campaigns (in no particular order) which definitely pushed the envelope, but doing so did more harm than good for the films they were trying to promote.
See full article at Cinelinx »

Similar News


Recently Viewed