Instrumental Smosh Executive Barry Blumberg Joins Mobile Content Company Mammoth Media

Between 2006 and 2017, Barry Blumberg played an integral role in the development of Smosh, which began as two guys making silly videos in a bedroom and evolved into a full-fledged network of comedic content. Blumberg left his post as Chief Content Officer of Defy Media last year, leaving us wonder what he would do next.

Now we know. According to Variety, Blumberg has been working since February as the Chief Content Officer of Mammoth Media, a mobile media company that has launched multiple apps aimed at Gen Z consumers.

As Mammoth's Cco, Blumberg will oversee the company's content operations, which will be spread across multiple platforms. Mammoth's Wishbone app is based around polls, while its Yarn app is one of several up-and-coming apps that features "chat stories" -- fast-paced narratives that are displayed as message threads.

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