Mip: Italian TV Exec Tozzi Talks Netflix and How to Reach Global Audiences

  • Variety
U.K.-based ITV Studios recently bought a majority stake in top Italian production shingle Cattleya, which made “Gomorrah” for Sky and “Suburra” for Netflix. The deal marked the biggest foreign acquisition in the Italian media sphere in recent memory. Cattleya founding partner Riccardo Tozzi spoke exclusively to Variety about the vision behind the company’s increasingly international scope, what he thinks is driving the success of Italian TV dramas in the global marketplace and the next necessary steps.

What prompted the Cattleya sale to ITV Studios and what’s its significance — not just for Cattleya but perhaps for the Italian TV industry at large?

ITV Studios is the largest aggregator of production companies in Europe. Being part of it brings us into the core of the international TV production system. It’s a recognition of the quality of the products we make, but also, indirectly, of the high level achieved by Italian scripted production.
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