Recording Academy Premieres New Tone in ‘We Are Music’ Campaign, Featuring Swizz Beatz, H.E.R., More (Watch)

  • Variety
Recording Academy Premieres New Tone in ‘We Are Music’ Campaign, Featuring Swizz Beatz, H.E.R., More (Watch)
After a challenging first half of 2018, the Recording Academy has premiered a new tone in a campaign entitled “We Are Music,” which was directed by Danny Clinch and features Swizz Beatz, H.E.R., Chad Hugo, Ann Mincieli and Rickey Minor and was serviced to members Monday morning. The tone is looser and less formal than the organization’s recent messaging — and perhaps most strikingly, especially in light of the recent criticism the Academy has weathered over a lack of diversity, no white males appear in the video.

The message accompanying the video reads as follows:

Greetings,

It’s important for us to celebrate the people who create music every day, the people who are the lifeblood of the Recording Academy.

That’s why we developed the first-ever Recording Academy campaign to shine a light on the professional performers, songwriters, producers, and engineers who make up our community.

Directed by renowned photographer/videographer Danny Clinch,
See full article at Variety »

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