After a challenging first half of 2018, the Recording Academy
has premiered a new tone in a campaign entitled “We Are Music,” which was directed by Danny Clinch
and features Swizz Beatz
, Chad Hugo
, Ann Mincieli
and Rickey Minor
and was serviced to members Monday morning. The tone is looser and less formal than the organization’s recent messaging — and perhaps most strikingly, especially in light of the recent criticism the Academy has weathered over a lack of diversity, no white males appear in the video.
The message accompanying the video reads as follows:
It’s important for us to celebrate the people who create music every day, the people who are the lifeblood of the Recording Academy.
That’s why we developed the first-ever Recording Academy campaign to shine a light on the professional performers, songwriters, producers, and engineers who make up our community.
Directed by renowned photographer/videographer Danny Clinch,