A 15-year veteran at ESPN, the promotion returns Gentile to her roots in advertising and marketing.
“Laura’s keen eye for marketing and her insight into our brand, given her vast experience across a number of ESPN businesses, has contributed to her being the right person at the right time to lead this important effort and dynamic group,” ESPN President Jimmy Pitaro said in a statement.
Gentile has held various roles at ESPN, most recently she serving as senior vice president of business operations and content strategy. She was instrumental in launching espnW, ESPN’s first dedicated business built to serve women, which debuted in December 2010. She was promoted to senior vice president, espnW