Sales Agents Highlight Importance of Marrakech’s Atlas Workshops

  • Variety
Ten leading European sales agents attended the first edition of Marrakech Film Festival’s Atlas Workshops. In interviews with Variety the executives emphasized the importance of this new industry event, which will help leverage the importance of Marrakech as a key industry hub for Arab and African filmmakers.

Films Boutique’s Gabor Greiner said that the workshops provided an excellent opportunity to meet filmmakers and producers from the region, some of whom don’t travel very often to festivals in Europe.

“African cinema has tremendous potential and we’re keen to learn more about cinema from the region. As sales agents we’re on the lookout for something that stands out, and it can be easier to find unusual new voices in a region where cinema production is less common.”

Greiner cited examples of recent films that have raised visibility for Africa-related issues – such as Aalam-Warqe Davidian’s tragic romance “Fig Tree,
See full article at Variety »

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