The first “Spider-Man: Far From Home” trailer has set a record as the biggest digital launch in Sony Pictures history after 24 hours.
The teaser trailer was unveiled Jan. 15 and generated 130 million views, topping the 116 million views for the first “Spider-Man: Homecoming” trailer. Sony said Friday the trailer was shared at twice the frequency of the first trailer for “Homecoming” and social conversation volume was also the highest in the studio’s history, topping 1.1 million posts in the first day. The studio reported that audiences were particularly excited to see Tom Holland’s return as Spider-Man and Jake Gyllenhaal’s debut as Mysterio.
The trailer began with Holland embarking on a European adventure that’s