Comedy Central’s Brad Wood Joins Facebook As Social Media Platform Bolsters International Content Team

  • Deadline
Exclusive: Facebook has hired Comedy Central UK executive Brad Wood as it continues to make an aggressive move into the entertainment world.

Wood, who is Director of Acquisitions, Talent and Development at Viacom’s London base, will move to the social media platform’s international deal team. He will report to Bjoern Finkenberger, International Deal Team Lead, who joined just over a year ago, with the team overseen by Scott Hershkowitz, Deal Team Director, Media Partnerships, based in New York.

Wood will be responsible for content deals in Europe, Middle East and Africa and will cover a range of programming agreements. The deal team has historically been based out of the U.S. but given the increasing international reach of its Watch and Video teams, it is also expanding globally.

Deadline understands that he will leave the broadcaster later this month and start at Facebook in early March.

The deal
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