Mattel Announces A Slate Of 22 Television Shows For Multi-Platform Distribution

Mattel, Inc. (Nasdaq: Mat) today announced a new slate of 22 animated and live-action TV programs based on the company’s iconic and globally-recognized characters and franchises. The new programs in development are created by Mattel Television for multi-platform distribution and are based on more than 20 properties in Mattel’s rich IP portfolio. This innovative slate of high-quality episodic content for multi-platform distribution will encompass a broad range of genres, including action adventure, humor, game shows, music and more, and are designed to reach a range of demographics including toddlers and preschool, boys, girls, tweens, teens and families.

Ynon Kreiz, Chairman and CEO of Mattel, said: “With the proliferation of broadcasting and streaming platforms, there is a growing demand for high-quality content driven by global brands. Mattel is the owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We have countless opportunities
See full article at Age of the Nerd »

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