Per executive director Teddy Grennan, this Idaho resort town, a three-hour drive from Boise, already has a rich cinematic history.
“Averell Harriman, who owned Union Pacific, wanted to start a ski town in the mountains, and he didn’t know how to launch it. So he hired this wunderkind, one of the original Mad Men who launched Miami Beach in the early 1900s. And the guy said, ‘Look, you own a rail line. Invite up all the Marilyn Monroes, all the hangers-on, and put it on the house.’ And they did just that. The only thing they asked for was to own the pictures of them — Hemingway,