Friedberg previously served as president of international sales of STXfilms since 2015. In his new role, Friedberg will oversee the company’s international film strategy, including leading Stx’s worldwide acquisitions efforts, building on producer and filmmaker relationships to increase the volume of acquired films, as well as running the direct theatrical distribution business in the UK and Ireland.
Friedberg will also maintain oversight over the company’s international sales operations including its extensive network of international output arrangements.
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“I am tremendously excited to continue my long-standing relationship with Bob Simonds, Adam Fogelson, Tom McGrath and the Stx team in my new role leading the international division of STXfilms,” Friedberg said in a statement. “I’m also excited to