Seth Rogen and Evan Goldberg Launch Canadian Cannabis Company

  • Variety
Seth Rogen and Evan Goldberg Launch Canadian Cannabis Company
Following the likes of Willie Nelson Snoop Dogg, Wiz Khalifa, Whoopi Goldberg and Melissa Etheridge, the latest to enter the burgeoning legal cannabis market are Hollywood heavies Seth Rogen and Evan Goldberg. The two longtime collaborators, both natives of Vancouver, today announced Houseplant, which is described as “an elevated Canadian Cannabis company” with a focus on “product and quality, education and guidance.” Canada legalized marijuana in fall 2018.

The first strain, Houseplant Sativa, will be available for purchase next month in British Columbia, to be followed by the Houseplant Hybrid and Indica lines which will be available in flower form along with softgels and pre-rolled joints. Eventually, retailers all over Canada will be able to carry Houseplant products.

The company, which is partnered with Canopy Growth, also pledges to work with industry leaders, legal advocates politicians and non-profits maintain a social consciousness and lobby on behalf of the unjustly incarcerated.

Said Rogen,
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