‘Heathers’ Turns 30: Why Winona Ryder’s Agent Begged Her Not to Do the Subversive Teen Movie

  • Variety
‘Heathers’ Turns 30: Why Winona Ryder’s Agent Begged Her Not to Do the Subversive Teen Movie
Director Michael Lehmann was shocked when he looked at the New York Times and Los Angeles Times entertainment sections and saw there were no ads for the second week of dark high school comedy “Heathers.”

When the film opened on March 31, 1989, the indie film studio New World had taken out ads for the comedy that featured Winona Ryder and Christian Slater in career-defining performances.

“It had played at Sundance and had gotten a lot of attention,” he noted. “We were really looking forward to see what would happen when it hit theaters. The first weekend was great — a good screen average for a little indie movie like that. We were super happy.”

But without more ads they knew their little film would be in trouble.

“In those days, the way you decided on a movie in L.A. or New York was to look I the L.A. Times or
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