When the film opened on March 31, 1989, the indie film studio New World had taken out ads for the comedy that featured Winona Ryder and Christian Slater in career-defining performances.
“It had played at Sundance and had gotten a lot of attention,” he noted. “We were really looking forward to see what would happen when it hit theaters. The first weekend was great — a good screen average for a little indie movie like that. We were super happy.”
But without more ads they knew their little film would be in trouble.
“In those days, the way you decided on a movie in L.A. or New York was to look I the L.A. Times or