The last week of March (March 25-31) suffered a heavy drop in ticket sales of 35% week-on-week making it the second-quietest week in 2019 so far, behind the traditionally slow pre-Chinese New Year week only.
Although February was the biggest single month in a single market, overall the first quarter of 2019 turned out to be a sluggish one at the China box office. Gross box office receipts fell by 8% to $2.8bn compared to the same period in 2018. The months of January and March were each down 20% year-on-year.
In such a slow week, Song Of Youth emerged as