CinemaCon: theatre owners chief declares 'Streaming and theatrical reinforce each other'

’All we ask is movies be given their time to reach their full potential audience in theatres before heading to the home.’

National Association Of Theatre Owners (Nato) head John Fithian told attendees on the second day of at CinemaCon on Tuesday (2) that the worlds of streaming and theatrical reinforce each other.

“Theatrical and streaming are two completely different experiences and have their time and place,” said Fithian at the Colosseum at Caesars Palace in Las Vegas. ”Streaming and theatrical don’t just coexist; they reinforce each other.”

The Nato head struck a realistic note when he addressed the future of the business.
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