Miptv's French showcase reveals tale of two industries

France’s broadcasters are struggling with SVoD rivals, but producers are taking advantage of a seemingly insatiable demand for content.

The French TV industry was out in force at this year’s Miptv which put France front and centre as its country of honour.

The showcase laid bare the opposing realities of France’s broadcasters, which are undergoing deep change in response to the rise of the global platforms, and the country’s producers, who are riding the wave of a seemingly insatiable demand for content.

Delphine Ernotte Cunci, president of state broadcaster France Télévisions, kicked off a showcase of French broadcasters on Monday,
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