Old Media Flexes Library Muscle For Streaming Platform Launches With Off-Network Comedies, Creating Intrigue Around ‘Seinfeld’ & ‘The Office’

  • Deadline
Disney last week finally unveiled its plans for its upcoming direct-to-consumer platform. It was packed with popular Marvel superheroes, Star Wars warriors and beloved Pixar characters. But none of them got the plum slot at its culmination, just before Direct-to-Consumer and International chairman Kevin Mayer unveiled the launch date and price for the new series. It went to a 30-year-old TV series, The Simpsons, as the Springfield clan, in their trademark irreverent style, announced that all produced seasons of the iconic animated series will be available on Disney+ at launch. (you can watch the video below)

That was not done just for comic relief. Blockbuster movie titles are great, but having 600 episodes of a hugely popular series like The Simpsons can be a game-changer, helping to turn on the lights at any new outlet. The Simpsons already did it for the linear Fxx and online FXNow as part of a
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