In the newly created role, Gallagher will join the Warner Bros. Pictures’ marketing team, where he will develop global campaigns for their slate of animated and hybrid family films. He will report to Blair Rich, the studio’s president of worldwide marketing.
“Jim is a highly regarded animation and family marketing executive who’s incredibly creative and has an enviable track record,” Rich said in a statement. “As we expand our activities in this space, we’ll look to his experience and recognized expertise to help us reach the broadest audiences for these films with strategic, globally relevant marketing campaigns. I’m excited for Jim to join us, and I know he will be an incredible addition to our Warner Bros. team.