The expansion of news across the linear schedule builds on the NBCUniversal-owned cabler’s success in growing E! News’ presence on digital platforms, particularly mobile. Specifics regarding format and talent are not yet in place. But the additional hours are expected to come in daytime and see E! venture further into coverage areas such as celebrity gossip, genre entertainment, and the entertainment business.
“Entertainment-news coverage is really the beating heart of this brand,” E! president Adam Stotsky told Variety. “It’s being at the center of the pop-culture conversation — whether it’s happening live, in the moment, on the red carpet,